4/27/2023 0 Comments Direct url to linkedin postWhile anyone can get value from attending a social media marketing conference, you want to focus only on managers for this campaign. This time, for Audience Attributes, choose Job Experience > Job Seniorities. You also want to narrow your audience by seniority so click Narrow Audience Further again. As you make your changes, LinkedIn recalculates your target audience size, which is now 4.3 million. Now select all of the options that let you target companies with 51 or more employees. Under Audience Attributes, choose Company > Company Size. Let's assume that companies with fewer than 10 employees aren't likely to send a representative to your conference so you want to narrow your audience by company size. To further qualify these people, click Narrow Audience Further. I generally recommend audience sizes between 20,000 and 80,000. ![]() If you select the four skills mentioned above, you get a target audience size of 8.5 million people, which is quite large. LinkedIn will then show you skills related to your search term including Social Media Marketing, Social Media Optimization, Social Media Advertising, and Social Media Measurement. For your campaign, you want to reach social media marketers so type “social media” in the search box. Now you see a search box you can use to find LinkedIn member skills to target. Next, choose Job Experience on the right and then Member Skills. Get your On-Demand ticket and enjoy actionable content that you can watch anytime, anywhere. That’s full access to recordings of every keynote, workshop, and session-the ones people travel thousands of miles to see. Travel to Social Media Marketing World off the table? Get all of the great content at a fraction of the price with an On-Demand ticket. To start creating LinkedIn sponsored ads right now, read the article below for an easy-to-follow walkthrough or watch this video:ģ Days of World-Class Training-Zero Travel! Sponsored content ads are also very versatile you can run video, carousel, or lead gen form ads off of them. You can get a lot of reach for middle-of-the-road prices. It's not LinkedIn's least expensive ad type and certainly not LinkedIn's most expensive click. Sponsored content is also a nice middle-of-the-road format. They're good at reaching people because they're right in your news feed, which is the first place people go on LinkedIn. Sponsored content ads are by far my favorite type of ad format because they're low-risk and high-reach. This article focuses on how to run sponsored content, which is what I recommend to all of my clients as the first foray into LinkedIn ads. ![]() But part of the reason for that could be people not using the right combination of ad formats and bidding. You may have heard that LinkedIn ads are expensive, and that may be true. You'll discover valuable tips for audience targeting, choosing a bid amount, and customizing ad creative and copy. You'll also find a walkthrough for setting up and launching your own ad campaign for website visits. In this article, you'll learn why LinkedIn sponsored content ads are perfect for your first campaign. Want to try LinkedIn advertising but don't know how to get started? Wondering which ad type you should try first?
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